Agency intelligence platform

One view. Every source. Every client.

GA4, Search Console and Google Ads — combined across all of your agency’s Google accounts.

  • Google Analytics
  • Search Console
  • Google Ads
ClientsNordvik Studio ABSample data

Nordvik Studio AB

Last 28 days · vs previous period

SessionsGA4
6,452
+2.6%vs previous
Search clicksSearch Console
1,193
−7.6%vs previous
Ad spendGoogle Ads
SEK 8,881.00
+4.1%vs previous
ConversionsGoogle Ads
11
+22.2%vs previous
Search clicks · dailySearch Console
020406031 Aug5 Sept11 Sept16 Sept22 Sept27 Sept
Analystic client report for Nordvik Studio AB. Illustrative sample data, not live figures.

Platform

Three sources.
One report per client.

Analystic matches each GA4 property, Search Console site and Google Ads account to the client it belongs to — and labels each figure with its source.

  • Google Analytics 4Sessions, users, engagement, key events
  • Search ConsoleClicks, impressions, CTR, position
  • Google AdsSpend, conversions, CPA, ROAS
AnalysticMatched to each client
Nordvik Studio ABSample data
  • SessionsGA46,452
  • Search clicksSearch Console1,193
  • Ad spendGoogle AdsSEK 8,881.00

Google accounts

Multiple Google accounts.
One agency view.

Connect every Google account the agency works through — the main agency login, the SEO team, the paid team. Their resources become one inventory for the whole organization.

  • agency-main@132 resources
  • seo-team@46 resources
  • paid-team@31 resources
Organization inventorySample data
168unique resources · 209 across accounts, 41 seen by more than one
  • Search Consolenordvik-studio.exampleShown once · 2 accounts
  • GA4Nordvik Studio — GA4Shown once · 2 accounts
  • Google AdsNordvik Studio — Searchpaid-team@
  • GA4Halvorsen Bygg — GA4agency-main@
  • Google AdsLumen Clinic — AdsShown once · 2 accounts

The same property can be accessible through several accounts. Analystic shows it once.

How it works

From agency overview
to client detail.

Open a client and switch between report presets. Each one brings together the sources that answer one question.

  1. All sources for one client on one screen — sessions, search clicks, ad spend and conversions, each compared with the previous period.

  2. GA4 organic-search sessions next to Search Console clicks, impressions, CTR and average position.

  3. What the ads cost and returned in Google Ads, next to what paid visitors did on the site in GA4 — kept apart, never blended.

ClientsNordvik Studio ABSample data
SessionsGA4
6,452
+2.6%vs previous
Search clicksSearch Console
1,193
−7.6%vs previous
Ad spendGoogle Ads
SEK 8,881.00
+4.1%vs previous
ConversionsGoogle Ads
11
+22.2%vs previous
Search clicks · dailySearch Console
020406031 Aug5 Sept11 Sept16 Sept22 Sept27 Sept
Google AnalyticsOrganic SearchOn-site behaviour
Organic sessions
3,904
+3.8%vs previous
Search ConsoleSearch resultsVisibility in Google
Search clicks
1,193
−7.6%vs previous
Impressions
27,114
+6.7%vs previous
CTR
4.4%
+0.24 ppvs previous
Avg. position
8.4
−0.7vs previous
Google AdsAd platformCost and return
Spend
SEK 8,881.00
+4.1%vs previous
Conversions
11
+22.2%vs previous
CPA
SEK 807.36
−14.8%vs previous
ROAS
1.62×
+12.4%vs previous
Google AnalyticsPaid Search trafficOn-site behaviour
Sessions
1,206
+5.0%vs previous
Users
1,032
+2.8%vs previous
Engagement rate
58.3%
+2.2 ppvs previous
Key events
19
−9.5%vs previous

Comparisons

Know what changed.
Not just what happened.

Any figure can be compared with the previous period or the same period last year. Rates move in percentage points, and a change is only coloured when more is clearly better — or clearly worse.

SessionsGA4
6,452
+2.6%percentfrom 6,288
Search clicksSearch Console
1,193
−7.6%percentfrom 1,291
ROASGoogle Ads
1.62×
+12.4%ratiofrom 1.44×
CTRSearch Console
4.4%
+0.24 pppercentage pointsfrom 4.2%
SpendGoogle Ads
SEK 8,881.00
+4.1%neutral · no verdictfrom SEK 8,532.00
Avg. positionSearch Console
8.4
−0.7neutral · lower ranks higherfrom 9.1

Sample figures. Spend and search position are shown without a verdict: whether more spend is good depends on what it returned.

Operations

Know what's connected.
Know what's missing.

Each client's mappings are checked against what your Google accounts can actually see — so a broken mapping shows up here, not as an empty report.

Mappings OK
71
Mapping issues
99
No integrations
30

Sample counts.

ConfigurationClientsSample data

Halvorsen Bygg

  • Google AnalyticsMatched
  • Search ConsoleMatched
  • Google AdsNot foundCustomer not visible to any connected account

Lumen Clinic

  • Google AnalyticsMatchedThrough another Google account — seo-team@
  • Search ConsoleMatched
Illustrative sample data, not live figures.

Security

Built around organization access.

  • Organization sign-inSign-in and organizations run on Clerk. Only approved organizations can open Analystic.
  • RolesAdmins connect Google accounts and see diagnostics. Members view clients, reports and configuration.
  • Organization-owned connectionsA connected Google account belongs to the organization, not to the person who connected it.
  • Encrypted tokensGoogle refresh tokens are encrypted at rest with AES-256-GCM and are never sent to the browser.
  1. UserSigned in with Clerk
  2. OrganizationAdmin · Member
  3. Google connectionsOwned by the organization · encrypted
  4. AnalysticClients, reports, accounts, configuration

Google data

Only the access reporting needs.

Analystic connects to Google services to build analytics reports for your clients. It requests the smallest set of permissions that does that.

  • What it readsGA4 properties and reports, Search Console sites and search performance, Google Ads accounts and performance and, optionally, Tag Manager containers for the tracking check.
  • What it never asks forNo Gmail, Drive, Sheets, Calendar or Contacts access. Analystic does not change analytics, ads or tag settings.
  • Fetched, not storedReport data is requested from Google when a report is opened and is not saved in Analystic's database.
  • Your controlAn admin can disconnect a Google account in Analystic at any time, and access can be removed in your Google Account settings.

Details in the Privacy Policy.

openid · email · profile
Identify the connected Google account
analytics.readonly
Read GA4 properties and reports
webmasters.readonly
Read Search Console sites and performance
adwords
Read Google Ads accounts and performance
tagmanager.readonly
Optional · read Tag Manager containers

Stop switching between accounts.

See the whole agency in one place.

Sign in to Analystic